Hello, today some thoughts on branding your self, courtesy of the Fast Growth Blog.
Awareness
Do the right people know about you and your company?
Do they have a positive and meaningful impression of your business?
Consideration
Do they consider your business relevant?
Are you a problem solver or just a solutions provider?
Will you help them figure things out?
Preference
Does your audience understand the value you bring?
Purchase Intent
Do they understand the cost of not doing business with you?
These ideas are taken from The Fast Growth Blog, and from Marty Neumeier.
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