Wednesday, July 31, 2013

3 Tips for Improving Your Sales Methods

Yes I can and here is how:
1) try something other than cold calling. Yes cold calling can work but there are other options, for instance starting a blog, making an instructional youtube video, and hosting a talk.
2) edit down your presentation, so that you are focusing on what your client wants. What is most important to your client - is is budget basics, or quick delivery, or made in America? Make it your business to know so that you don't waste anyone's time.
3) maintain a thorough follow up procedure. There is much lost business because a sales person didn't follow up. Make up your guidelines, e.g. call 2 days after the proposal / quote, with a phone call that is short and sweet. Can I get your business, if not, why not? If yes that is great, let's roll!

Tuesday, July 30, 2013

Sunday, July 28, 2013

Self Control = Hidden Attribute for Leadership by Mark Luterman

Self-control is the hidden attribute to real leadership via @BaltBizOnline

I really enjoyed reading this article by Mark Luterman.

Mark has taken a valuable life lesson and made it fun to read, and easy to share.

Thank you Mark for your helpfulness. I know that others will benefit from this great article too.

Thursday, July 25, 2013

How Can I Tell if My Site is Improving in Search Engine Results?

There are metrics, or ways to measure your ranking, and they are offered for free by Google. You can track hits, demographic info, sales goals, and even mobile performance. You can search "google analytics" for info. Remember, don't hire aggressive marketers to promote your rankings. It can backfire and your site can be blacklisted or sandboxed.

Friday, July 19, 2013

5 Reasons To Buy American Promo Products

#1 Reason to buy American made promo products
You have a tight deadline that doesn't allow for the long production and shipping times that are required when you purchase items overseas.

#2) A client that has a need for political or brand association reasons - so that the client's audience will approve of goods made by only U.S. workers, and made of U.S. parts.

#3) Your client has to meet strict safety guidelines and / or regulatory guidelines.

#4) You can have a more reliable inventory of goods, and the ability to replenish stock is faster.

#5) You and your client are concerned about fair treatment of workers, and about keeping jobs in the U.S.

Tuesday, July 16, 2013

3 Ways Sports Teams Score with Promos

Here's 3 ways sports teams score big with promotions:
1) Make your audience part of your marketing team! Encourage your clients to take their promos with them, and then snap a photo of themselves with the promo in an exciting location. Run contests for the best, strangest, farthest, etc. location or for significant locations or events. All photos posted on social media, and announce the contest winner on social media, with the prize in hand!
2) Get megaphones that are designed to also be used as popcorn holders during the game or event. Dual duty helps cut promotional costs. Saves green, goes green!
3) Helping to fuel that fervor is the fan gear that brings color and solidarity to sports-loving crowds. Prime examples are rally towels, megaphones, pennants, big foam novelties, t-shirts, jackets, and hats.

Tuesday, July 9, 2013

Why Do You Want to Buy Promotional Products?

Why do you want to buy promotional products?

Please consider your why, before you run and buy! Careful consideration of your why, will save you money and help in choosing the right product.
Here's are some possible reasons why
to make our logo visible on the tradeshow floor
to encourage people to buy from us
to thank customers for their business
to get the word out about an upcoming event
to get people to vote for me

Friday, July 5, 2013

Ways to Generate Leads with Inbound Marketing

We who sell want leads now. Remember cold calling is an interuptive waste of time.

Inbound marketing is actually earning people's interest, instead of buying it, or annoying them to try to get it.

One way to get leads is to create a blog. Make your blog lively, interesting, full of value, encourage comments, and at the end of the post, make a call to action - do you want the reader to contact you for more info on marketing, visit your youtube channel, sign up for your newsletter, or email you for a personal meeting?

Create interest using social media, and make an entry daily. Post your current project on Pinterest, use linked in to connect with a client, and tweet about your chamber's activities.

Last but not least, start using video. Video is the new facebook. Make a video a week, and promote it on the other social media sites. Encourage new and prospective clients to watch videos to learn how to get a discount on a project. Create quick videos with info about your industry, sharing bite size nuggets of info so that no one is bored or overwhelmed. Have fun watching your online world expand!

Tuesday, July 2, 2013

5 Easy Peezy Daily Steps to Build Your Brand

Today I'm going to help you by suggesting that in addition to your morning home routine, add these easy steps into your morning office routine.Social media is here to stay, and grow. So let's get busy, use the new medium, and have fun at it too.

First, visit your linkedin and post something of value. Second, repost on twitter. Make another twitter post after lunch.Facebook is not just for cat lovers. Put something up there that will help others, on a topic that you love.Youtube is the new darling. Yes you can make a little video, on a helpful topic.Blog or website or both - the more value, the better!Have fun with it!