Once upon a time there was a great story in your fav magazine, with big full color pictures to boot advertising a great shirt. The next page featured a nice picture of the shirt, and a bullet point paragraph featuring all the benefits of this shirt.
Which advertising would stick in your head? Great story or facts & figures?
So, forget your sales pitch. Let your passion for your product come through, whether you are selling a tie dye t-shirt or a gutter protection system.
Then if your client wants the facts and figures, you can pull out your handy dandy spec sheet.
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