Branding: Why You Need It and How It Helps You #branding

Branding: Why you need it and how it helps you

EmbroidMe Catonsville has worked with companies for over 7 years creating customized apparel and promotional products that showcase their image and make a lasting impression, and we can do the same for you.

At Embroidme Catonsville, we understand your brand and we can ensure it will stay consistent. No matter the stage you're at in the branding process, we can work with you to create the perfect image to represent your company. 

Your brand is your identity. It's the experience your customers expect from you and how the marketplace will perceive you. When creating your brand, there are many vital factors you must consider. What are your target's preferences? Does your brand reflect them? Incorporating your target market's preferences will aid in reconnecting with them. 

Without planning ahead, you're basically dooming your company to fail. Establish clear objectives and work towards those. Your brands positioning and personality are very important factors in establishing your brand. Brands represent the people that shop for them, so make sure yours is representing your customers positively. 

People will always relate to what they know. Don't be afraid to get trendy with your branding. Always follow what's currently trending in your companies community. At the same time, don't be afraid to be bold and stand out. Apply current trends to your brand, but remember your company's core values and what you represent.

Consistency is key. The last thing you want to do is confuse your customers with your brand. If you own a plumbing company, you wouldn't make the logo a red-bottom heal, just because it's trendy and popular. Understand what is well liked in your community, and transform it to match your brand. Styles, images, taglines, can all be transformed to still match your brand but draw the eye of anyone passing by it.

When it comes to branding, Embroidme Catonsville will always be able to help you with whatever you aim to achieve within your company!

A perfect example of the right way to brand! No matter the product, UMBC's brand remains the same.