Inbound marketing is actually earning people's interest, instead of buying it, or annoying them to try to get it.
One way to get leads is to create a blog. Make your blog lively, interesting, full of value, encourage comments, and at the end of the post, make a call to action - do you want the reader to contact you for more info on marketing, visit your youtube channel, sign up for your newsletter, or email you for a personal meeting?
Create interest using social media, and make an entry daily. Post your current project on Pinterest, use linked in to connect with a client, and tweet about your chamber's activities.
Last but not least, start using video. Video is the new facebook. Make a video a week, and promote it on the other social media sites. Encourage new and prospective clients to watch videos to learn how to get a discount on a project. Create quick videos with info about your industry, sharing bite size nuggets of info so that no one is bored or overwhelmed. Have fun watching your online world expand!
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